9/10/07

Popular networking sites fail to win close friends, study

Researchers at Sheffield Hallam University published a study that questioned whether those who use popular networking sites like Facbook and MySpace actually develop close friendships as a result. The study showed that face-to-face interaction is the effective way of developing trusting and healthy relationships. While the average user will have hundreds of friends in the online network, only a few would be considered close.
“Our data suggests weak ties are (more common) but there is no difference in the number of close friends people have,” said Will Reader, an evolutionary psychologist at Sheffield Hallam University.